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Global Leader in Cloud and Software Portfolio Management


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Globally headquartered in Stans, Switzerland with a local presence in 80+ countries, SoftwareONE has 3,000+ technology experts to help their customers optimise all aspects of their software portfolio, leveraging extensive technical and commercial expertise with a strong knowledge of relationships with all main publishers, such as Microsoft, Adobe, IBM, VMware, Oracle, Citrix, Symantec, McAfee, and many more.

SoftwareONE Interview videos animation

The brief

The client, SoftwareOne had internally been discussing ways to increase their mind share with Microsoft’s sales people and help them understand some of the new solutions which SoftwareOne offers which are built on Azure.  This would help them to hit their Azure targets and co-sell KPIs on their scorecard.

Following these discussions, SoftwareOne decided to invite some key Microsoft Executives for an interview. During these interviews, an overview of the solutions and why the MS sales people should be positioning it would be discussed.  Two to three videos, of 45-60 seconds in length, would need to be produced, combining interview footage with graphics/animation to support the Sales and Enablement function.

The engagement

Public Designers were introduced to SoftwareOne when working on a joint venture with a previous client.  Public Designers direct relationship with SoftwareOne began when Mike was commissioned by David Bloxham (UK & Ireland Marketing manager) to produce a series of three videos featuring Microsoft and SoftwareOne executives:

  • Video 1: Sales enablement video for UK sales audience
  • Video 2: Sales enablement video for global sales audience
  • Video 3: Customer video

I just wanted to pass on my thanks again to the Public Designers team.   They did a great job in managing the video shoot and made everyone relaxed and comfortable for the camera. We’ve got some great sound bites from the day and amazingly it didn’t rain for the outdoor footage!

David Bloxham: Software ONE – Marketing Manager (UK and Ireland)