Experts in Farming Equipment.

Background

Experts in Farming Equipment.

Park Farm Machinery has been established for over 25 years and are specialists in supplying both new and used agricultural machinery and equipment as well as providing full servicing and support. As the official UK dealer for Väderstads range of Tillage, Drilling and Planting machines, Park Farm Machinery has an unrivalled expertise on the purchase and maintenance of quality farming equipment.  Park Farm Machinery approached Public Designers for a full rebrand and website upgrade to showcase their  wide directory of specialist farming machines and related equipment. As proud dealers of top of the range Väderstad and CAT products they needed a website that provided a large directory of available machines, with access to specifications and the ability to purchase both new and used models as well as make enquiries about servicing and refurbishing.

WEBSITE

parkfarmmachinery.com

THE BRIEF

To completely upgrade and modernise their existing website in order to highlight the full directory of available farming machines, this directory now has an extensive range of photographs and specifications with links to their respective page on the CAT and Väderstad websites. As the the vast majority of work is centred around the Servicing and Refurbishing of clients existing machines, a simple to use and easy to locate enquiry form has been incorporated into each machines profile with relevant details automatically being filled dependent on service required and purchasing options. 

THE DESIGN PROCESS

Brand: Park Farm Machinery previously had a basic text logo, this has now been updated with a suitable rebrand design that both gives a visual representation of the businesses’ main function, as well as using a colour pallet and industrial style that whilst being individual still shares an association with both Väderstad and CAT.

Website design & development: The new Park Farm Machinery website has been designed to highlight the large range of Machines and equipment available to customers, there is now a far greater display of information and specifications for each available model whilst maintaining an easy to navigate directory system. Servicing and refurbishing is the main focus of the business and now any enquiries regarding this are easy to access through enquiry forms throughout the site.

Marketing: To be a respected dealer of high quality machines of Väderstad and CAT farming equipment, this partnership needs to be embraced and at the forefront of how customers associate these brands with Park Farm Machinery. 

TESTIMONIAL

We’ve had such a great experience working with Mike and his team at Public Designers. Our previous website had served us well for many years but was in desperate need of an update.

Time was spent in the early stages of development really getting to know our business and the people we work with. Whilst all of our ideas were taken on board, they also had so many suggestions to improve on what we already had and bring both our brand identity and website up to date.

We really needed to include a lot of information regarding all the models of farming machines that we can provide through Vaderstad and CAT, and the new website has done a great job of cataloging these whilst also providing all the details for the other services we carry out.

We are very happy with all the work that has been done and have had great feedback from our customers about the new site. It has been a great experience working with Mike and his team and I would be very happy to recommend the services of Public Designers.

Charlie Lewis – Director, Park Farm Machinery