Borderline Records Branding and Design

BACKGROUND

Started in 2010 by producer and DJ Activa

UK trance producer & DJ Robert James Stevenson more commonly know as DJ Activa launched his own label Borderline back in 2010. Borderline started releasing high quality underground trance music that filled a need for a style that had been lacking in recent years. To keep their image fresh Borderline Records approached Public Designers to provide new Branding and Design.

BRIEF

Branding and Design

Public Designers were contacted by Borderline Records to provide Branding and Design. They needed a new logo and disc artwork, these were then used in their first series of releases. This design would serve as a template for subsequent releases, and would frame future artwork and provide a uniform look. The track names and release numbers could then be edited as the series progressed.

The design was developed by combining a variety of industrial themed pieces of artwork into a collage. this was then arranged into a circular composition that both embraces the psychedelic trance like nature of the music whilst also referencing the set up of a vinyl disc spinning on a set of turntables.

We provided a selection of options, ranging from a more minimalist approach of block colour that could be modified with each release, through to versions that included more gradient tones.