Having a plan whether it is social or business orientated maximises business profits and ultimately saves you more money.
From experience, Public designers have found that creating a marketing plan (ahead of running a series of campaigns and postings) assists with the consistency and flow of messaging across all platforms, leading to more meaningful engagements with prospects.
Business Goals are retained as a priority for each marketing activity. The current business position is recognised and a detailed visual map or plan is produced, including how and what will be posted/produced along with realistic timescales to move the business forward.
Consistency in messaging increases the growth speed and effectiveness of Brand identity – as your message spreads, your posts will become recognised for the interest value they bring.
Planning ensures posts are considered, relevant and timely. Looking ahead you can plan for trends and reflect current issues within your market sector, allowing for a balanced mix of both online or offline forms of marketing.