Forging the Valhalla Brand with design and development
The idea for Valhalla York began in early 2017. A unique independent café and bar nestled in centre of the historic City of York near to the famous Shambles.
Business partners Matt Bedingham & Vincent Roberts engaged Mike (Public Designers) right at the outset to help them in formulating a brand which authentically represented their vision of Valhalla. Little did the owners know at the time, but Mike’s work would go much broader than just a logo. Valhalla York celebrated their launch with a very successful and well attended launch party in the September of 2017.
To create a stand out, one of a kind brand representing Valhalla’s unique identity and offerings with historical accuracy to the Viking period (research culture, lore and mythology). To establish business aims, target customers and a plan to reach them quickly.
Several meetings early on with both partners established ideas and the design outline process. Public Designers then undertook extensive research into the subjects to aid authentic designs.
Throughout the user journey, with simplicity at the core of the user experience, we brought the site to life with rich visual content and delightful micro-interactions that inspire customers the longer they stay on the site.