Put simply, User Experience (UX) Design comprises market informed planning to chart the most efficient and effective way to reach, then convert, a curious customer into a potential positive lead.
Optimum UX design should set out a workable, technically well-developed structure for customers to easily connect with a business and it’s services. While user friendly User Interface (UI) design aims to sufficiently engage customers by reflecting and responding to their needs – creating connections and sales conversions.
Public Designers approach to UX/UI Design Websites and E-Commerce is based on the principle that the best connections are built upon enjoyable customer experiences. To stand out from your competitors isn’t easy in a world were we are all over stimulated by a barrage of visual information both good and bad. Businesses fighting it out to catch the attention of their specified audience and customers.
Starting with the user, Public Designers strategically design systems which delight and engage customers whilst also delivering great value for businesses through websites, applications and a range of digital products.
Because the future of UX and UI is complex, businesses can benefit from working with digital design agencies such as Public Designers to ensure that they stay ahead of the curve in all their digital strategies and maintain their optimum online presence.